This is the best time in history to take risks and innovate

Noel Guilford
3 min readFeb 4, 2021

There are a lot of good things to say about 2020, although I suspect that when its history is written most of them will have been forgotten.

Like the meteor that wiped out dinosaurs, 2020 will be blamed for many ills, whereas in fact issues such as the decline in ‘old’ retail and advances in technology have been trending for years. Some were exacerbated by the lockdown but were going to happen anyway.

Add to which a significant number of businesses, including many in retail, have survived and even…

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Noel Guilford
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Noel Guilford is a chartered accountant, business mentor and author based in the UK who helps the owners of small businesses understand their business numbers.